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The professor at the University of Murcia José Luis Munuera has coordinated a study in which 41 authors discuss some of the most important companies in Murcia, which was then presented at the Centro Cultural Las Claras Cajamurcia Foundation

The book "Case studies of companies in Murcia" dissects the workings of Coato, Estrella de Levante, Upholstery Pedro Ortiz García Carrión, Candies Fini, Cranes Valeriano, Hero Baby, Marvimundo, Mivisa Packaging, Atossa, Oren Group, and Upper Group Novograf.

We also study Liwe companies, Polaris World, Ricardo Fuentes e Hijos, Alima, Cajamurcia, Cementos la Cruz, Spain's Group G, Procomel, Barberet & Blanc, Caja Mediterráneo, Central Quesera Montesinos, El Pozo, Juver Lighting Food and Secom.

The work explores such issues as marketing management, human resource organization, the strategy of internationalization and financial and strategic management of these companies, among others.

The presentation ceremony was attended by the rector of the University of Murcia, José Antonio Cobacho, the Minister for Universities and Research Company, Salvador Marin Cajamurcia CEO, Carlos Egea, and the coordinator of the work.

Source: Universidad de Murcia