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The power of Information and Communication undertake a project to change the stereotype of the computer (20/01/2010)

The School of Informatics, University of Murcia has joined the Communication and Documentation, in a pioneering project of collaboration between schools, pupils performed Advertising an advertising campaign that will serve to change the stereotype that exists on the computer.

Selected students will create an advertising campaign that offers a true picture of the computer, "away, as the project's coordinators, Sandra Ray and Lucia Serrano Alarcón Luján, the stereotype that men characterized as introverted, bespectacled, sedentary geeks in final. "

In fact, say the coordinators, "and the advertisers have great ideas every day, nor sleep computer attached to your laptop.

It is good that both worlds, advertising and computer equipment, to meet and cooperate in this common project of raising a campaign. "

The Dean of Quality of the School of Computing, Juan Antonio Sánchez Laguna, said the campaign will show that "students of the Faculty form bands, play sports, have cultural associations, etc..

In fact, they are much more sociable of people to think. "

Source: UMU

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