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Murcia hosts the next week training program "Culture of Detail" to improve customer care and hospitality destination (16/10/2009)

The courses are completely free. |

Those interested in attending the courses can register on the website www.culture-detalle.es

Murcia hosts the next week training program "Culture of Detail", which the initiative of the Ministry of Tourism and framed in the Host project, aims to improve customer care and hospitality destination.

The project hosts, part of the Spanish Tourism Plan Horizon 2020, in its Customer Value Hub, aims to promote the culture of detail and customer care to improve the perceived quality of Spain as a tourist destination through two courses of action, clearly differentiated Culture and Destination Retail Detail.

The training plan, which is free for attendees, aims to fill gaps in the sector in terms of customer service, with different content depending on two profiles: personal contact with customers or owners and middle managers.

The training courses organized in collaboration with the Ministry of Tourism and Spatial Planning of the Region of Murcia, Murcia will take place from 19 to 23 October in Murcia CCT (C / Pintor Pérez Aurelio 1 Ctra Bacons Bridge .)

Plan Target Audience

The target audience is directed includes all segments of the Spanish Tourism Quality System (SCTE), among which are presented Accommodation: Hotels, Accommodation and Hostels Bed; Hospitality: Bars and Cafes, Restaurants.

They can also benefit from the plan public services professionals information: Natural Areas, Tourist Information, Tourist Guides, Beaches, local police and Mountain Ski Resorts, Museums Cleaning Services / Information Centre, and those of visitor management in other sectors: travel agencies, tourist transport, shops, rental cars, Craftsmen, Marinas, Leisure Business, Conference Centres, Convention Bureau, OPC, Health Tourism Services, Taxis and Other Services.

Course content

The training plan to develop in each destination with 20 courses of 4 hours each, aimed at staff in contact with the client and middle managers or owners.

They cover topics such as knowing the customer, the key to customer service, effective communication, teamwork, personnel selection, motivation to improve or develop agreements.

On the web detalle.es www.culture- training program is also available and the registration form to them, plus all the information concerning the project.

The courses available to middle managers are:

Techniques to survey customers

Keys to a complaints handling system

Techniques for selection of service-minded staff

Design and implementation of introductory training to the job

Basis for staff motivation

Easy formulas for continuous training

Improved communication and service among workers of the same company

Meeting Management & Animation

Basics of lead with emotional intelligence

Detection, negotiation and conflict resolution positively

The courses available for staff in contact with the public are:

Who are the tourists and what they look

Types of customers and their behavior

Formulas for graciously hosting

How to turn complaints into opportunities

The ABCs of effective communication: verbal and nonverbal

How to smile over the phone and email

The importance of teamwork

Positive and continuous improvement

Recommended services and promotions for your company

Recommended sites and services of your destiny

Self Diagnosis

It has been made available to all tourism professionals a tool in the above web that allows self-assess and know how is the professional or the company represented on customer service.

Once the self-assessment, the participant may be downloaded from the web best practices manual that corresponds, according to his profile, with suggestions that will improve the culture of detail and the perception of tourists.

Source: Ministerio de Industria, Turismo y Comercio

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