The activity will take place thanks to an agreement signed between the two educational institutions
The UCAM, through the Department for International Relations, and the German University Fachlochschüle für Oekonomie & Manegenment (FOM), developed between 20 and 31 July an attractive educational offer consists of the course 'Marketing and Sales Management International: The Spanish Perspective ', focused on the analysis of international marketing strategies and sales as well as two Spanish courses for foreigners, which allow students to delve into Spanish grammar and express themselves adequately in this language.
From the Department for International Relations of the UCAM, highlighting the theoretical and practical activities, which will combine, in the case of the course Marketing and Sales Management International: The Spanish perspective ", lectures by experts in advertising, sales and marketing with visits to different companies representing the industrial sector of Murcia, Bodegas San Isidro, El Pozo and Pikolinos.
The program of activities will also include a rich catalog of cultural and recreational activities consisting of museum visits, shore excursions and even a flamenco dance show.
Source: UCAM