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The Minister of Universities and Research Company, Salvador Marín, today inaugurated the First Exhibition Handicraft La Noria Murcia Outlet Shopping in which the artisans of the region 'dress' 15 windows of the mall and show new trends in regional crafts characterized for innovation, design and new materials.

"New times require new spaces for decorative and craft it plays a major role, since their potential for customization and adaptation to each client and environment are endless, as is apparent in this exhibition" said Marin.

Also, the Minister stressed that this exhibition shows as "businesses earn attractive to customers with the works artisans, craftsmen show their work and access to a wider audience of potential customers.

This is a clear example of innovation in marketing channels, as well as design and window dressing for the trade. "

Under the heading 'Craftsmanship, Quality and Excellence' has outlined a plan to promote in this exhibition two different crafts that live with harmony.

The first line, more innovative, has eight windows scattered throughout the mall in alternating parts of artisans with explanatory text that describes the processes and decals.

The second line is dedicated to a more classic craftsmanship with traditional furniture of Murcia embroidery and pottery as the main exponents.

Also, La Noria Murcia Outlet has a showcase dedicated entirely to the 'Regional Awards Competition Crafts Unique works', with the exhibition of winners of 2008: Martín García Lario, Marisa Peaguda and Carmen Martínez Azorín.

The adviser, on his visit to the mall, also inaugurated the Craft Square shopping complex built on this and intends to honor the work done by people who dedicate their lives and know the craft.

The craftsmen who exhibit their works in the mall are: Woodworm, Arteblanc, Bellon Potters, Lario Carrillo, Pottery Valenti, Marsedo, Crystal Queen, Eolo, Naru, Artex Mülenen, Ziggurat Re Gallego and Miguel, SL Marín Lario, Pottery Europol , Locks Alonso, Antonio Villaescusa, Encarna Sanchez and Pirodex Murcia SL.

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Source: CARM