Portal de Murcia
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The Department of Festivals and Popular Culture and the Federation of Peñas huerta have launched a campaign to encourage visitors between Murcia and the correct use of huertano suit.
The campaign is based on a video, made by Mitofilms Productions, which is played by Vinicius de Sorrimon, a character in Murcia which has all the traits that may identify the Murcia such as sociability, freshness, much good humor and a dash of sarcasm .
The music livens up the music video is an updated version of the popular song "La Parranda".
In addition, for the recording of it, has had the support and participation of the Federation of Peñas Huertanica Real Murcia football club and some players such as Pepe Vidaña historical, Ángel Pérez García, Juan and Daniel "El Toro "Aquino.
The video clip can be divided into three parts:
- The first, which exalts the costume, recorded entirely in the Plaza del Cardenal Belluga.
- The second, dedicated to defending the use of the spartans, shot in New Condomina.
- The third set in the garden of Murcia.
The campaign consists also of two types of posters both simulating film posters, one in defense of the spartans, under the slogan 'spartans!
a clear allegory of the Spartans scream!
the movie 300, and another to encourage the use of orchard suit, whose protagonist poses as Marilyn Monroe dressed in orchard and under the slogan 'De film dress orchard. "
Have also been produced leaflets in these posters displayed which includes the following:
"In 1851, some churubitos (girls) who met in the pharmacy and Rubio, Glaziers street in San Antolin, agreed to give life to organizing a carnival festivities, including the Bando de la Huerta.
This year celebrating its 158 anniversary.
Declared of National Tourist Interest, this special day needs to preserve the rich flavor of tradition and to this end, we need to encourage traditional clothing.
ALL WAR IS A BEGINNING ... "
In addition, there has been a comic book image appears as an indispensable real huertano Day Bando de la Huerta.
The comic has been developed by four different artists, each print their own style.
In his cartoons shown Vinicius de Sorrimon wrapped in a unique story with a clear objective: defending the spartans and the proper use of traditional dress Murcia.
The message is to be launched to promote the use of traditional footwear huertano (spartans) and alert women to exhibit the costumes of orchard, a special day for all as Bando Day of La Huerta.
To spread this message will use various media including radio, television and the Internet, in addition to supporting the campaign with various elements of conventional advertising such as posters, brochures and even the realization of a comic.
Since the campaign is directed primarily to a segment of the population aged between 14 and 35 years, has chosen a comic character, born on television, Murcia and emanating entirely acidity, freshness, irony, good humor and a bit of irreverence.
The main objective is to get as many young people's awareness on the proper use of costume huertano: reducing the number of people, the Day of the Bando de la Huerta, sneakers and shoes increase the number of women who exhibit the Regional suit orchard at the expense of those who prefer to use the traditional male costume.
Source: Ayuntamiento de Murcia
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