Portal de Murcia
www.portaldemurcia.com
Murcia Circus Theatre bet this season by new technologies and offers the public the chance to get cool prizes and discounts on tickets to shows.
To participate you only need to download a mobile device in the 'TCM Game' application.
Each week there will be a new proposal, and users can choose to free tickets, VIP access and discounts in the price of ticket sales, in addition to participating in a fun experience and next to the theater and cultural activity of the city of Murcia as Issuers of news.
It notes that this application, which currently is only available for Android but soon also work on Iphone, is the first known case in Spain of gamification applied to a stage.
The technology in this application of what is known as gamification, very little new technology and widespread that, in summary, is the development of games for smartphones and tablets networked participatory and encourage users to participate is based around given a topic to get a prize or bonus, and whose main objective is to involve users activities, so that in the end a loyalty believed.
According to Councilman Employment, Tourism and Culture, Jesus Pacheco, "differential strategy of our proposal is the incorporation of a new way of approaching and disseminate culture. Given that today we 'gamificado' numerous plots of our life daily, leads us to affirm that the playful increasingly part of our daily life. Thus, mechanical skills and knowledge you need to achieve them and making a clear and objective reward after completion of it arises "
Pacheco added that "moreover, is a clearly exportable to other theaters or expandable to other thematic model. This is to value in an original way existing cultural events, often lesser-known, using an original and innovative tool creating audience. "
The mayor explained that "this initiative continue the modernization of the different municipal areas. We want to bring theater to young audiences while offering discounts and prizes for all to access to the performing arts"
This platform game has been developed by experts of the Technology Center of Information Technologies and Communications (CENTIC), a business association nonprofit that specializes in search technology and improve competitiveness of companies in the ICT sector through the development R + D + i projects, training, technological and policy advice.
The Center is financed with funds from the Autonomous Community of Murcia, ERDF European Social Fund through the agreement with the Instituto de Fomento Region de Murcia.
You also get private funding that the Center receives its own projects, services, and fees associated companies CENTIC.
Source: Ayuntamiento de Murcia
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