Spain Business School Business School (SBS) and the Catholic University of Murcia (UCAM) want to bring entrepreneurs, future entrepreneurs, academics and anyone interested in the digital world, the opportunity to train to lead and manage new business, or to transform an existing and adapt to new trends in the digital economy.
It will be through a distributed conference in three sessions on 26 and 27 February.
The first, "orient yourself in digital" is aimed primarily at students and young people who want to lead and manage businesses.
It Roberto Campos, director Shazam;
Alberto San Agustín, managing director at The Digital Gate Company;
and José Luis combed, partner / director of Spain Business School;
will discuss the trends and demands of the digital market as well as answer all the questions you may attendees.
On the second day, "Murcia in digital: Transform !, the Regional Confederation of Organizations of Murcia (CROEM), Murcia Institute of Technology (ITM) and Spain Business School advise and provide knowledge to all entrepreneurs who are interested on new technologies that today's business environment demands. In addition, Celia Villalobos, Strategic Partner Leader in GOOGLE and teaching of Spain Business School, will lecture on the digital transformation in organizations. Subsequently an interesting panel discussion with participation of Mary Benedict, Communication & Branding Product Manager at Hero Jr., Belén López Ayuso, director of the degree in Computer Engineering UCAM, Iñaki Tovar, consultant and trainer in online marketing, and Francisco Hernández Gómez, a professor specializing in market research , sociological, communication and marketing, in which tell their own professional experiences.
The last day, "Embark on digital", to be held on February 27, is addressed to prospective or new entrepreneurs.
In it, Esther Botella, he lawyer specializing in ICT and teacher Spain Business School, will discuss the legal vulnerabilities in the Internet environment and technology businesses that every entrepreneur should know.
After hosting a roundtable with the assistance of Presentation Carpe, founder and head of SEM Semymas area;
Javier Gómez, an expert in social networks;
Carlos Cubero and Lazaro Fernandez, founder of 3D Parallax and winners, with the "Garden Easy" project, the first meeting of green entrepreneurs Greenweekend Murcia 2014.
Source: UCAM