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The agricultural professional organization ASAJA Murcia today demanded creation of a brand image for fruits and vegetables in the Region of Murcia, which involved both the industry and the regional and national administration itself.
To the Secretary General of BDA Murcia Murcia, Alfonso Gálvez Caravaca, "it is essential that the horticultural sector murciano create a brand image to improve its international standing in foreign markets and allow further strengthen its internationalization in foreign markets."
Gálvez Caravaca has called this "allows the image to be more competitive and dynamic sector, through an international marketing strategy, which unfortunately has been carried out to date by any entity."
The owner of BDA Murcia said "this brand image must obey fundamentally a marketing plan and communication, which for at least five years, will make better known the beneficial health effects that have horticultural products originating Murcia. It is a challenge that we face. "
Fruits and Vegetables of Murcia: Welfare for All
Gálvez Caravaca also noted that "we are confident that this brand image has the support of all agricultural organizations, cooperatives, private exporters and the same Body. Further believe that this should be the motto that fruits and vegetables Murcia are being for all. "
Source: Agencias
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