Portal de Murcia
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The awards gala will be held on March 7 at the Caixa Forum Madrid
A Murcia agency has won the European Advertising Festival and Humor (Smile Festival), in the category of Best environmental campaign.
The event held every year to the most outstanding creative the European scene and aims to highlight the value of the best campaigns that touch of humor that makes them unique.
The campaign 'Make Swedish' has received several awards, in fact, recently classified as finalist ad Caracol de Plata, as well as the Planning and Marketing awards.
Developed last year was intended to encourage the separate collection and show how easy it is to recycle at home.
The advertising campaign was based in the mood to invite Murcia to imitate the Nordic, since in these countries 80% of the waste generated is recycled or reused.
The campaign was broadcast in traditional media and social networks, and developed through a contest that had as a web support, and wherein rose original and funny pictures and videos showing how easy it is to recycle.
The European Advertising Festival and Humor aims to select the best pieces that have used humor in its strategy to be the big winners in the Advertising Gala and Humor, which meets annually to the most outstanding talent in the world of advertising the most recognized and creative.
Source: Agencias
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