Portal de Murcia
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In this case it is an open and generic call to the celebration of the feast and culture. |
To unite into a single image all tio of activities are given in the Fair, the message is simple, without anecdotal iconography.
The strategy followed graphical Heart for Poster Design Fair Murcia, begins implementation.
For a few weeks, Murcia and your visitors will see in the streets this poster, so always starting from the same original, adapted hs graphic reading conditions in each bracket (bandeloras, marquees, posters).
The original has been planned as the main characters to the call: Feria de Murcia, and leaving the image in the background.
An image that has willed that proves as seductive as reminiscent of a Party "total", for all ages.
Theater lovers, the bull, music lovers, children, to the fascination of fire, at campfires, in fireworks, is trapping them.
For typographical developments has used the same resource Council logo, pra continue consolidating its new graphic identity, which is also the creator.
He wanted to design "a sign that is not consumed immediately once seen, you have a point of mystery, causing about it. As with art, do not ask what it means, but what I suggest. And the more things suggest , you better sign, "he adds.
The poster, since its inception, is the quintessential urban graphic product.
Graphic communication from the late nineteenth century, the city located in the wild, where the walls and the streets are a natural support from them, throws his messages.
Some messages that must compete with the surroundings, serene environment to the early twentieth century, that are becoming more "noisy" as the city life is accelerating.
According to the artist recalls, referring to that complexity Cassandre, the great master of modern poster, when he said that "the sign has to be like a punch in the eye."
But that cry on the walls, she comes across new mass media, the press, radio and television finally replaced its functions more effectively communication.
The sign no longer then a "means aggressive" graphically, reconverted into a "half seducer".
The poster becomes an aesthetic component in the urban landscape, it is the time we live in now.
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Source: Ayuntamiento de Murcia
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