Portal de Murcia
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The new banner of restoration made ​​by the Grupo Vips first opened under franchise
VIPSmart Murcia has just opened his first restaurant in the DC New Condomina (30110 Churra - Murcia).
VIPSmart is a young and innovative restaurant chain created by Grupo Vips in late 2010 that combines the advantages of a fast food restaurant with the best of VIPS Coffee Shop.
With this opening, the brand VIPSmart adds three restaurants in Spain.
This openness is important as it is the first VIPSmart that opens outside the Community of Madrid and in turn, it is the first that is operated under a franchise.
The Grupo Vips very successfully opened the first establishment in late 2010 VIPSmart in Madrid CC Plaza North II and in January this year, the second in the CC Kinepolis Pozuelo de Alarcón (Madrid).
The new facility is located on the top floor of the mall, in the food court, where there is already an Italian restaurant Ginos, also marks the Grupo Vips and opened in 2011 by the hand of a franchisee.
Opening VIPSmart comes to diversify New Condomina CC, unique in the region for its strategic location and the wide and attractive range of leisure and hospitality it houses.
The new VIPSmart has involved the creation of 16 new jobs, with an area of ​​240 square meters and can accommodate up to 144 diners.
VIPSmart, a young concept of success
VIPSmart is a concept that belongs to the "Fast Casual" segment halfway between the "Fast Food" and "Casual Dining" that includes the
best features of both: first, fast service (no table service) and a lower average ticket 10 €, on the other, an offer based on a selection of the most successful dishes VIPS restaurants, high quality raw materials, preparation of all dishes at the time and careful presentation of the same in china with cutlery.
The VIPSmart offer includes a selection of salads, appetizers, sandwiches, burgers, desserts VIPS and children's menu and dishes suitable for celiacs.
In this sense, on their premises, modern design, young and fun, you can taste the famous Vips Club sandwich, hamburger Manhattan, croquettes, pancakes with cream or brownie at a price slightly lower than in the Cafes VIPS, but with the same quality.
In addition, integrated into its offering VIPSmart own recipes as Frozen Yogurt (Yogurt), personalized with different toppings, and as in VIPS, the customer can refill your glass of soda for free as many times as you want.
Besides the quality of its offering and service agility, VIPSmart is characterized by a very careful decor and atmosphere that break with the usual image of "fast food".
The decor mixes elements of industrial design with references to "street art", which creates a casual urban style, enhanced by the range of vivid colors of the seats, creating a very positive and cheerful.
Just a year after its launch in Spain, VIPSmart brand was recognized with the award CIR Award 2011 for best restoration innovative European concept of the year in the category of "snacking".
The awards "CIR Award" (International Convention Modern Restaurant) restaurant concepts recognize the most attractive of the moment in Europe and brings together the cream of the catering industry international organized.
VIPSmart, franchise growth through
After being created, launched and managed on its own by the Grupo Vips, after two and half years of existence in which it has established itself as an innovative concept of restoration and has proved successful, VIPSmart this year has opened the world of the franchise.
The young brand, supported by the VIPS brand awareness and experience of Grupo Vips that manages a network of 334 stores and 13 brands, restaurant and retail trade and has over 40 years of success and leadership in the sector in Spain, thus becomes a bet star of the company for its growth through franchising.
New establishment VIPSmart (Murcia)
Address:
New Condomina Mall - Local A31A
Highway A-7 km760
(30110 Churra - Murcia)
Hours:
Sunday to Thursday: 13:00 to 23:00
Friday and Saturday: 13:00 h to 24:00 h
Source: Agencias
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