Portal de Murcia
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The relocation of the Murcia region remains a barrier because, as evidenced in the day, 95% of customers who visit overseas property exhibitions not know where the Region.
Attendees have exposed the need for a regional revitalization plan that is coordinated with other municipal plans, because "everyone is on your side" and to give greater stability to the brand Murcia
Both Mayor of Mazarrón and the council have expressed the willingness of the council to work with entrepreneurs in developing quality projects for the municipality.
The Real Estate Developers Association of the Region of Murcia was held this morning with the City of Mazarrón the table "Mazarrón, residential destination??"
with the aim of analyzing the current situation of this coastal municipality and, in general, of the Region.
To do this, it has been attended by Ginés Campillo, Mayor of Mazarrón, Francisco Garcia, Town Planning of the City of Mazarrón, Soledad Diaz, president of Hostemur, Jose Hernandez, president of Apirm, Francisco Cervantes, CEO of Urbincasa and Apirm vice president, Rafael Sanchez, director of the real estate Mazarrón beaches, and Julio Garcia, Director of Real Estate Blue Med Invest.
Apirm, as it has done in recent years, has claimed throughout the day the importance of tourism and real estate go hand in hand, as a way also to place the Region of Murcia on the map.
In the words of José Hernández, president of Apirm, "The real estate industry and tourism have to go hand in hand in the external promotion because they can monetize feedback and promotion if we operate independently."
It also added that "The possibilities of internationalization are closely linked to air communications and, therefore, Corvera airport is the one that will give the passport to come to the European tourists Region, Asian and Russian. The problem is that Murcia is delocalized as a tourist off the plane in Alicante, you will usually end up buying in Alicante ".
During the event also revealed that 95% of customers who visit overseas property exhibitions not know where the Region.
As another major reflections, attendees have exposed the need for a regional revitalization plan that is coordinated with municipal plans, a plan that is inclusive and avoid the current perception that "everyone is on their side."
In addition, participants agreed that there needs to be more promotion of the Region of Murcia abroad accompanied by greater stability of use of the mark, consolidating the image and avoiding repeated changes in promotional campaigns.
Also, from a real estate perspective, it has highlighted the importance of creating a quality product, focused on a tourist with greater purchasing power, and respectful of the environment and the environment, as each day the project responsible have more value to the buyer.
In fact, in the case of Mazarrón has highlighted the great potential of the municipality for residential tourism development, as tourists, besides the weather and the beaches, especially valued the scenic spot.
Both the mayor and the council have expressed the willingness of the municipality of Mazarrón to assist entrepreneurs in developing quality projects for the municipality.
As lines of work has arisen find ways to break the seasonality of tourism and analyze success stories in the Mediterranean environment to try to use them as role models.
Source: Agencias
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