Portal de Murcia
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The Ministry of Culture and Tourism, through the Tourism Institute has launched a series of online sweepstakes with prizes of free stays in the Region of Murcia, which may enjoy throughout 2013.
Individuals wishing to participate in the draw of social networks, which will end on Sunday July 7, just have to tell your best memory or a funny anecdote from childhood vacation or send your favorite summer photo to page Tourist Murcia facebook.
In turn, the Murcia Tourist website hosting another draw, which will remain active until next August 31 in which to enroll only be won several free stays to the Region.
The winners will enjoy a vacation of four days and three nights in four-star hotels on the Costa Calida.
Both competitions are aimed at all audiences, regardless of origin or age.
These drawings are part of the social media strategy launched by the Institute of Tourism for the summer months, which aims to increase the number of fans on Facebook and increase visitor traffic in Murcia Tourist website.
In this sense, the publication of the competition has achieved a reach of 250,000 users on Facebook, also serving to promote the advertising spot 'Recovers lost summer', which already has thousands of views on Youtube.
On the other hand, the twitter profile of Murciaturistica has served to strengthen the dissemination of this initiative and to receive feedback and comments from participants in the sweepstakes.
Similarly, and as part of the strategy to promote networking, advertising has made other sweepstakes facebook pages 'Javi Nieves Good morning' and 'Rise and Cardenas'.
These actions are part of the campaign 'The summer that want', launched by the Ministry of Culture and Tourism, to promote the image of the region as a preferred destination in summer at both national and international.
Source: CARM
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