Portal de Murcia
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78% of the residents of the town claim that separate different types of waste from their homes
The campaign 'Make the Swede', sponsored by the city of Murcia and Cespa to encourage the collection and show how easy it can be recycled at the household and its winners.
Three Murcia have won a trip for a weekend to Stockholm to show their recycling corners.
Specifically, Javier Fernández, has won the prize in the photography, and the pairing of Miguel Joaquin Riquelme and Liza, in the video category.
All papers can be viewed on the web www.murciaciudadsostenible.es
Councilman Urban Cleaning and Waste Management, Jose Ros, and the head of Cespa, Antonio Igualada, have been responsible for presenting the awards to the winners.
The campaign was intended to raise awareness of the importance of separating waste generated in households for recycling or reuse.
Humorous Developed under the slogan 'Make the Swede', Murcia invited to imitate the Nordic, since 80% of the waste generated is recycled or reused.
The action has been developed through a contest that has played in the web hazteelsueco.com, which had to upload a photo showing the corner of recycling, or a video that teach in an original way that is recycled.
And thanks to the survey conducted at the end of the campaign has been known that more than 100,000 Murcia have heard or seen the campaign and, of these, 13 percent say they at home have improved separation-related habits waste.
Also, the sample indicates that 78% of the citizens of the municipality of Murcia say that separate different types of waste from their homes.
According to the survey, the Murcia give a remarkably high recogisa serving the City waste.
Source: Ayuntamiento de Murcia
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