Portal de Murcia
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ADG CAPSA, Jaime Echevarría, has lectured on: "Innovation in the dairy industry as a factor of competitiveness" in the conference organized by the technology company of UCAM, San Antonio Technologies
The hall of the INFO (Institute for Development of the Region of Murcia) has welcomed this morning's conference vice president of CAPSA, group ownership Central Lechera Asturiana, Javier Echevarría, to lecture on 'Innovation in the dairy industry as competitiveness factor 'within the' Days of market economy and innovation in food 2013 'organized by the technology company of the UCAM, San Antonio Technologies.
Javier Echevarria explained that within a company "there are two fundamental levers when competing: one is innovation, internationalization and over."
The rapporteur believes that innovation is a key factor in the company, the business needed to be maintained and added that "the circumstances in which we live, to innovate is to survive, no company that can adapt to the market and offer things differentials not survive. "
He also stressed the importance of internationalization "as the domestic market has collapsed," he stated and expanded that "so far it has cost companies understand that and we are open to other areas and other opportunities. That is a lesson that the crisis has taught us, because we have been forced to take routes that would not have taken before. "
Similarly, the deputy director of research CAPSA highlighted as another important factor in a great innovator therefore maintain close contact "with universities to meet theses results and can use them in our innovation process."
Source: UCAM
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