Portal de Murcia
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The Tourism Department is preparing a campaign to raise awareness of the municipality in European cities twinned with Murcia and invite their citizens to visit.
Tourism has made flyers to be distributed in municipal bodies Grasse (Fancia), Lecce (Italy) and Lodz (Poland) in order that the citizens of those places know Murcia.
The brochure reads "Dear brother, it is so no see ...", like a letter, and suggested, "Why do not you come to visit us, you know, we are brothers and here you will feel at home" .
And it includes a map to locate in Europe Murcia, Murcia images and general information on festivals, monuments, etc.
These booklets will be published in the language of the city, so that citizens have the information at your fingertips.
This is one of the promotional activities that are part of Murcia Tourism Promotion Plan Murcia 365.
Among other things, and in order that foreigners residing in the region visiting Murcia, Tourism has launched a campaign to promote the city installing advertising media (marquees) in the housing estates and resorts where foreigners live and coastal areas, with the Imagine campaign, in English.
This same campaign will be the developments, resorts and beach areas of Alicante where foreigners reside.
Imagine, that was launched last summer, the municipality submits the bid in four blocks:
- Imagine Pedestrian Murcia because it is a place to enjoy its climate, its environment and its cuisine.
- Imagine Murcia Cultural, his art, monuments and exhibitions.
- Imagine Natural Murcia to discover the landscape of the garden and districts.
-Imagine Current Murcia by the leisure and conferences.
The campaign comes in Castilian and English.
To emphasize foreign tourism, the Department has launched an initiative to promote itself in a digital magazine, widely read by foreigners residing in the region and surrounding areas.
This publication, in English, shows the cultural, tourism and leisure, as well as news of Murcia.
Similarly, Imagine has been as newspaper advertising info Alicante, Albacete Truth, and the Ideal of Granada, Almería and Jaén, and Sunday supplements.
The goal is for citizens of neighboring provinces are encouraged to visit Murcia for at least a weekend.
They offer packages with hotel, tour and tourist card from 32 euros / person per night.
Source: Ayuntamiento de Murcia
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