Portal de Murcia
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The City Council approved the hiring of a study on the demand for tourism in the town, head to the School of Tourism at the University of Murcia, with an investment of 7,260 euros and a completion period of one year.
The last contract went to the studio with the UCAM to carry out a strategic plan for sustainable, competitive and innovative tourism in the municipality of Murcia, with a lead time of six months.
So the City will have a thorough study of the needs of the sector during 2013.
This initiative is part of the Tourism Promotion Plan 'Murcia 365', which aims to consolidate the town as a tourist destination throughout the year.
Studies carried out by universities allow a diagnosis of current tourism landscape and propose new initiatives to promote tourism in Murcia.
Also, it will detect the weaknesses and threats in the tourism sector, and develop the strengths and opportunities for tourism in the municipality.
The research results will be made public.
The Councillor for Tourism, Miguel Cascales, also held meetings with the heads of the departments of Commerce, Environment, Outdoor, Sports, Culture and Celebration, which also participate in this Plan, the Autonomous Community of the Convention Bureau Ayuntamiento de Murcia, Hostemur, traders and culture, leisure and events, and much needs to study and implement initiatives.
The goal is to make a landmark resort Murcia, 365 days a year, enhancing and strengthening the brand 'Murcia'.
Source: Ayuntamiento de Murcia
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