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The usual exposure time to the television media causes changes in the consumer's value system, producing this effect cumulatively, as one of the conclusions of the doctoral thesis at the University of Murcia by Carlos Antonio Martínez Clares.
The study, which has obtained excellent cum laude, notes that "both the current and the previous exposure to this environment positively influences the relevance for the consumer values ​​of materialism and physical attractiveness."
The dissertation indicates, moreover, that "age also causes changes in the value system and processing of information resulting from exposure to commercial incentives."
This research has enabled also check that "age has a negative effect on the valuation of materialism and, positively, in the assessment of health."
The dissertation was supervised by professors María Sicilia Piñero and Salvador Ruiz de Maya.
Source: Universidad de Murcia
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