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Days of market economy and innovation in food 2012 (16/02/2012)

The Director of Quality Eroski Group has lectured in the UCAM on food reformulation

"The consumer today is not content with value in the products, but seeks health care through food."

This forceful shown Director Eroski Group Quality, Iñaki Larrabeiti, which has given this afternoon at the conference 'Rethinking UCAM food.

We experience in improving nutritional products Eroski 'in the framework of the Days Market, Economics and Innovation in Food 2012, organized by the company's technological base, UCAM, San Antonio Technologies.

The rapporteur has said that of the 10 risk factors identified by the World Health Organization (WHO) as more important for the development of chronic diseases, four are related to food, such as obesity, hypertension, hypercholesterolemia, insufficient consumption of fruits and vegetables, and a physical exercise: a sedentary lifestyle.

"One of our strategic objectives is to provide our customers the power that they can lead as healthy as possible," he asserted Larrabeiti policies regarding Eroski Group.

Strategies to improve health

On strategies to improve health through diet, quality manager Eroski Group, said as such changes in eating habits, and changes in the composition of foods.

"In the area of ​​changes in eating habits work by Eroski Foundation, through which we inform consumers through web-Consumer Eroski, and through training and participation campaigns developed in our stores."

In addition, Iñaki Larrabeiti has listed in his presentation the various actions taken by the Eroski Group in their products in the field of nutritional improvement.

This has highlighted the allergen labeling, nutrition labeling, the elimination of trans fats, salt reduction, product or program 'Sannia.

Source: UCAM

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