Portal de Murcia
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The Board of Governors approved the Ordinance Regulating Outdoor Advertising in order to determine the terms and conditions subject to which facilities and activities of outdoor advertising, to reconcile this activity with the protection, maintenance and improvement of values ​​of the urban landscape, environment and image of the city and the municipality.
The new legislation provides detail each space in which advertising can be installed, so it is fully regulated and ensures the aesthetic beautification and urban quality.
In addition, ensures the safety of citizens, preventing the installation of advertising in hazardous areas such as curves, dips, etc..
The ordinance prohibits the setting of advertising or publicity through posters, stickers, labels, etc, in buildings and facilities, floors, walls, monuments, public works, street furniture, lighting, recording facilities, signaling elements and road safety, or any other public service.
It is also prohibited from sharing in public brochures, ads, stickers or advertising products, except electoral campaign period in accordance with specific regulations, and except at the entrance of shops, as well as trade associations, within the territorial limits of these.
Also, advertising is also prohibited in curves, crossings, dips, in any vehicle or trailer parked in traffic or public transport, except-and the use of audio advertising.
Any action advertising should be made so that their visual and environmental impact is minimized without producing damage to the environment.
Advertising is prohibited in the Goods Declared a Cultural and their environments.
In buildings may install advertising signs crowning the building, in party walls and advertising space on facades.
The Ordinance also regulates the installation of advertising on unused land plots, retail signage, posters, banners, flags and awnings, among other things.
The performance of any outdoor advertising needs planning permission, official authorization or prior notification signed declaration.
These licenses are temporary, with a term of three years from the date of grant, which can be extended.
Are considered very serious offenses the installation of unlicensed advertising, the placement of advertising on unused buildings and causing severe damage to support the exercise of advertising that produces a very serious disruption of the urban landscape.
Also, the ordinance provides for cases of serious and minor offenses.
The content of advertising is regulated by the General Law on Advertising.
The ordinance will take effect over a period of a month or two, depending on the allegations received.
The owners of advertising media that are already installed in the street will have 6 months to legalize their status if they fail any of the points of the legislation.
Source: Ayuntamiento de Murcia
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