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Garcia de Quevedo has lectured on `Innovation and nutrition.
Kellogg's as an example 'within the Conference Market, Economics and Innovation in Food 2012, organized by the Universidad Católica San Antonio
"Kellogg's success is based on the creation, innovation and commitment", as declared this morning in the hall of the Institute of Development in the Region of Murcia (INFO), the CEO of Kellogg's Spain, Mauricio Garcia de Quevedo.
The executive gave the conference 'Innovation and Nutrition.
Kellogg's as an example 'within the Conference Market, Economics and Innovation in Food, promoted by the technology-based company of the UCAM, San Antonio Technologies, in collaboration with the Institute for the Promotion of the Region of Murcia (INFO).
The activity has received assistance from the Secretary General of the Ministry of Universities, Business and Innovation CARM, Antonio Navarro, and the Vice Chancellor for Research at the Catholic University, Estrella Nunez.
Mauricio Garcia de Quevedo has highlighted the evolution of food company Kellogg's, founded in America in 1906, following the discovery by the brothers Kellogg, of cereal flakes.
Garcia de Quevedo described as a multinational Kellogg's made up of people involved in building a healthier world by developing quality products, a leader in the category of breakfast cereals.
The executive explained that the success and value of Kellogg's company is its corporate philosophy, based on the creation, innovation and commitment and has described the link between academia and business as a winning combination.
"Kellogg's remains from the beginning in a state of constant evolution, innovation through its products, its brands, its nutritional credentials and his philanthropic activities. Nutrition and innovation, always present in their DNA are fundamental pillars of the process creation of each of our products, "he assured.
Source: UCAM
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