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Aires new store Paparajote (08/02/2012)

A firm commitment to design, handmade objects of local production, and collaboration with designers, architects and emerging artists of our land, are the keys to this new phase

PAPARAJOTE STORE, design & crafts

The new changes are in line with the trend of shopping "committed" to sustainability throughout the product creation process from design to production, thus supporting the local / national economy.

GOURMET are consolidated as sections, with a special selection of products where factors such as packaging design, or the seal of organic production have been decisive, and creating new sections as CREATING SPACE area where the public offer new proposals handmade young talent and local designers, unique pieces made with recycled objects or raw materials of the earth, or space JEWELRY, little treasures at affordable prices.

Finally note the commitment to ECO-DESIGN, in this case the use of cardboard, recyclable, portable, and rugged, moved to new uses, furniture and objects designed by architects and designers who allow themselves to be custom decorated or painted, creating turn objects unique and unrepeatable.

RENEWAL OF AN ICON

This new look is reflected both in the product and image, and the proof is the new look of the store huertana symbol, a symbol of the city, one of the most photographed icons from the center of Murcia after the cathedral.

The most notable action of this renewal has been the alleged demise of the huertana last Friday, and his alleged trip to visit other colleagues traveling-icons from other cities like La Cibeles in Madrid, Barcelona Columbus, Manneken Pis, Brussels, The Little Mermaid in Copenhagen and to the very Statue of Liberty in New York.

Instead, the storefront was installed a cardboard silhouette in which the people were leaving messages ... This whole journey has been followed by a large number of people over furniture, back again with a revamped the Saturday ... amid a festive atmosphere.

THE FACTORY PAPARAJOTE

The study PAPARAJOTE is responsible for this new position.

The factory develops projects and communication graphics, web, and also devotes a large part of their work to develop their own product lines, with upcoming projects in the textile and accessories.

Source: Paparajote

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