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Garcia de Quevedo has lectured on innovation UCAM Brewery, inside the Days Market, Economics and Innovation in Food 2011
"Behind a beer accumulated centuries of innovation", as declared this afternoon in San Antonio Catholic University (UCAM) Innovation Brand Manager Heineken Spain, Alvaro Garcia de Quevedo.
The executive, who has ruled the conference, `Innovation.
Also in the Brewing Industry 'Heineken Spain has explained that stands out for its spirit of constant innovation and their large investments in R + D + i, focused on diversifying into categories of beer (No, Light and flavors) and the development of new methods, differentiated products, and more functional packaging, which manage to convey new services and business concepts to the consumer.
Alvaro Garcia de Quevedo stressed during his speech the great concern Heineken present in continuous innovation.
"Our president, Richard Weissend, challenges us every day to be like Apple, or as the Cirque du Soleil, creating and developing new categories, renewing the tradition, and positioned at the top of the cutting edge."
Garcia de Quevedo has also explained that today innovation must be applied both internally and externally and has stressed the importance of developing sustainable policies designed to meet all the unmet needs of consumers.
"The application of sustainability criteria in Heineken, drives us every day to develop new packaging, attractive, sustainable, and differentials for all customers who logistics efficiency," said
Source: UCAM
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