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The Innovation Manager Group Corporate Belcorp, Sandra Perez has lectured this evening in the UCAM on creative processes
San Antonio Catholic University of Murcia (UCAM), has welcomed this afternoon's conference Innovation Manager Group Corporate Belcorp, Sandra Perez, who has lectured on 'creative processes as a foundation for innovation and competitive advantage for companies' .
During the event, framed by the conference market, economy and innovation in food, the rapporteur said that "the purpose of innovation is that consumers prefer you to their other alternatives."
"The consumer gets a product experience that is behind a process of design, innovation, technology, but when you hold in your hands, not conscious, and do not know everything that is behind this development," Sandra Perez said he has also added that "any company that you ask what is the key to winning in the stock market is going to say that innovation. All we want to innovate, introduce new products, doing different things to of the competition. "
Similarly, the manager of the Group Corporate Innovation Belcorp said that neither the companies nor institutions are creative, "those who are creative people are, the people who make these companies," he asserted.
White markings
On the white markings, Sandra Perez said a few years ago that the process of innovation and development process of new products is being formalized.
"I think the creative processes are not only the power of the brand or brands, if not all, and also applies to the personal sphere. How I manage my self, how creative I am, how I do my job, how to make decisions ... The creative process is an issue impacting all spectrums of society and social innovation is now too ", stressed the rapporteur.
Source: UCAM
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