Portal de Murcia
www.portaldemurcia.com
The book offers a diagnosis of the Communication in Murcia and recommendations to manage resources effectively.
The work has been made by doctors and professors of communication sciences at the Catholic University San Antonio de Murcia.
The Mayor of Murcia, Miguel Ángel Cámara, this morning the manual keys for managing local political communication, a work produced by eight professors from the Universidad Católica San Antonio de Murcia and offers several proposals to manage a proper communication policy in accordance the constraints imposed by local and regional contexts.
The Mayor was accompanied by the Dean of the College of Journalists, John Thomas Frutos.
The book, whose editor is the Deputy Dean of the Faculty of Journalism, Rocio Zamora, brings together issues such as managing the political agenda, relationships with traditional media, the use of new online resources, the approval of its own means or guidelines to be taken into account in the management of small local crises.
Mayor House has highlighted the value of the work to deepen the diagnosis of the local political communication and the exciting development of one of the objectives of the manual: provide recommendations to effectively use all available strategic resources.
The work was prefaced by María José Canel, Professor of Political Communication at the University Complutense of Madrid, containing communication from teachers and doctors Pablo Ángel Gómez Cano, Enrique Arroyo Langa, Antonio Botia, Isabel Andujar Sarabia, Pedro Luis Pérez Díaz Jose Manuel Noguera Vivo and Jose Carlos Losada.
It also features a collaboration of the communicator and advisor to the City of Barcelona, ​​Toni Puig Picart.
The new book aims to enrich the few existing scientific contributions in Spanish on the management of political communication in local or regional contexts, what gives the work an innovative character with which he intends to become a reference for all professionals.
The chapters that make up the work are:
1.
Toward the professionalization of local political communication: challenges and opportunities for Zamora Rocio Medina.
2.
The daily life of local political consultant.
A journalist who lives among rulers, Antonio Botia Saus.
3.
The political brand 'Mayor': a strategy for the campaign, by Pablo Ángel Gómez Cano.
4.
The news in the local political scene: what interests journalists, by Enrique Arroyo Langa.
5.
The municipal communication dimension of proximity: local media as a business and as a service to the community, Isabel Sarabia Andúgar.
6.
The e-Government from the municipal Web portal: information, services and interactivity to a cyber possible, Pedro Luis Pérez Díaz.
7.
A framework for cyber-democracy on the local scene: Governments and open social networks, Jose Manuel Noguera Vivo.
8.
The management of local crises, by José Carlos Losada.
Source: Ayuntamiento de Murcia
Privacy policy
- Legal notice
- Cookies