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The possibilities of social participation channels as popular as Twitter, Facebook or YouTube are analyzed in the course "The role of responsible community organizations (Community Manager), to be held in Murcia from 4 to 7 July. activity is part of the programming of the Sea International University-Campus Mare Nostrum, the summer courses at the University of Murcia, and attempts to introduce the basics of Internet marketing and the different roles that play, and show examples of social media campaigns carried out successfully in both private and public sector.
A Community Manager, or responsible for community is one person in charge of positioning an organization in the world of social networking.
The Community Manager is responsible for listening to customers, knowing what to say about the organization, where they say and also is able to transform all this information gathered from the network to their advantage, giving you the opportunity to position themselves at an advantage with respect to others and / or improve their customer relationships.
According to Francisco García Mateo, course director, "The work of Community Manager can develop many types of organizations. Most often they are large companies begin to incorporate this profile to your templates, but more and more small businesses and governments that follow them. "
"Other areas where the Community Manager plays an important role, Matthew Garcia says, are political parties, social movements and education and training, both formal and businesses."
In the course involve professors whose area of ​​expertise covers the entire spectrum of organizations in the Community Manager performs its work.
Participating independent consultants specializing in training, as Dolors Reig, web page editor elcaparazon.net and professor at the Open University of Catalunya, and Millán Berzosa, freelance journalist, consultant and Manager of Community Ideas4all website.
The vision of the company provide Bonet Santiago, head of ICT department of Instituto Valencia Metal Mechanic (AIMME).
On the side of government involved Jesus Martinez, head of new educational projects at the Center for Legal Studies and Specialized Training Department of Justice of the Generalitat of Catalonia and Alfonso Alcántara, Community Manager of the Andalusian Employment Service in the Ministry of Employment Government of Andalusia.
The course is intended for students and professionals from different fields who may be interested in communicating organizations, journalists and media representatives, marketing professionals, economists, administrators and managers, public managers responsible for cabinets press, etc..
Be held in the Hall of the Faculty of Arts at the University of Murcia, and who enroll in it are entitled to 3 free credits.
Source: UMU
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