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Betting the Department of Tourism for 2011 (04/01/2011)

Tour will be created to visit the city by taxi and an audio guide system to learn to walk Murcia

The opening of the Visitor Center San Cayetano, which will become the fourth city-visitor center near Santa Eulalia, San Antonio Light and the Poor, and implement measures to promote Murcia as a congress city and tourism are some proposals for the Department of Tourism, Maria Isabel Valcárcel directing, 2011.

The Visitor Center San Cayetano, in Monteagudo, showing the Roman ruins and Arabs in the environment, will open its doors in spring.

The works are completed and is installing and furnishing exhibition spaces.

This work is developed by the tourism consortium 'Murcia, Crossroads', which is part of City and region.

In addition, Tourism will launch a series of projects to promote the city as a tourist and convention, it is the 'Murcia Card', which offers participants in congresses and tourists discounts in shops and museums, and create the ' Tapas card ', to shop early in the catering and tapas bars.

Furthermore, in collaboration with associations of taxi drivers, the project will 'Taxi Tourist', creating the city's tourist routes specific to their implementation in a taxi, showing videos in four languages.

It also intends to implement an audio guide system in the city, to carry out walks, guided iPhones to be activated by GPS.

These routes will also have videos in four languages.

In addition, Murcia will be part of the Spanish Network of Cities AVE, to promote tourism in cities that already have or will soon AVE, and 'Taste Spain', a national project developed by Turespaña to promote the municipality as a gastronomic destination.

Murcia consolidates every year as a tourist destination.

During 2010 (until 1 December) there were 101,498 visits to the Municipal Tourist Information Point Belluga Square, with 82% nationals, mainly Madrid, Barcelona and Alicante, and 20% international, UK, France and Germany.

Until Oct. 31 were 431,350 overnight stays in hotels in the city.

The Visitor Center of Light in 2010 received more than 43,300 visits.

Ecotourism activities in the Visitors Center of Light led by the mountaineer Miguel Ángel García Gallego, have involved about 900 people.

The Visitors Center in San Antonio the Poor has received 8,100 people.

140 citizens have participated in ecotourism routes organized by this center to learn about the natural and cultural heritage environment.

In addition, the Visitor Center Wall of Santa Eulalia has been recorded in 2010, 5,500 visitors.

In the tour of the city 'Murcia classic', which are free and are held on Saturday, 2,500 people have participated.

The 'Be Guide' has developed 19 different thematic routes in 30 days, with attendance of 1,010 participants.

In addition, 424 people have seen the city from the program "Murcia, special weekend ', a tour package includes accommodation in city hotels and tours.

To promote the city as a destination for congresses, the Department has been present in the most prestigious fairs and international tourism.

He has participated in Fitur Congresos (Madrid), Turismur (Torre Pacheco), Fair IMEX (Frankfurt, Germany), OPC's National Congress (Málaga), International Work Shop (Ibiza) and Intur (Valladolid).

He has also made appearances in Valencia, Madrid, Barcelona and the medical sector in the Region of Murcia.

For 2011 is scheduled to be held in Murcia conferences and congresses of Architects, National Conference of Teachers, Integrated Child Dentistry Congress, National Congress of Human Genetics, National Congress of the Society of Geriatric and Gerontological Nursing, Physical Therapy Congress, Congress Spanish Society of Biophysics, Congress of the Spanish Society of Plastic, Reconstructive and Aesthetic Congress of the Spanish Society of Emergency Medicine and the National Congress of Law and Health, among others.

In 2009, 1,194 conferences and meetings held in the city, attended by 145,924 people, and economic impact of 38.18 million euros.

Since the creation of the Office of Congress, in 2000, were held in the town 7,000 meetings and conventions, with 960,000 participants, which has generated an economic impact of 313.21 million euros.

Under the impetus of action to promote the city is the implementation of the new website of the Department, more accessible, modern and easy to handle with all the necessary content so that any visitor can set comfortably at home visit Murcia.

In addition, you can find in Spanish and English, and has all the brochures and videos of the Department, as well as interactive maps.

The City will continue in 2011 working for the promotion of the city, and published a new brochure on the major feasts of the town, history, tradition and quality photographs.

Among the projects for this year's consortium 'Murcia, Crossroads' is the continuation of the installation of new tourist signs in the municipality, the maintenance of visitor centers, and expansion of the Visitor Centre Wall St. Eulalia, thanks to the sale of a parcel owned by the diocese.

It will also carry out action to improve infrastructure services Regional Park-Carrascoy Valley, through an agreement with the Ministry of Agriculture and Water, the Ministry of the Presidency and the concessionaire's right to build the Castillo de Olite.

Also, improve lighting in the Sanctuary of Fuensanta and presented the master plan of action in the vicinity of the Castle of Monteagudo, Castillejo and Larache.

Also begin work on the Hotel El Valle, located in the former residence Castillo de Olite.

Infrastructure, private sector, offering visitors the chance to enjoy a charming hotel in the heart of El Valle, expanding the availability of housing in the municipality.

The City continues its program in 2011 to improve the service quality offered by institutions of the municipality to customers and tourists.

This is the Quality System Spanish Tourist Destinations (SICTED), developed by the department's Quality Department and promoted by the consortium 'Murcia, Crossroads' which have already obtained 106 establishments of Murcia, ranking fourth in all national destinations.

21% of the establishments participating in this program also have the Q for Quality.

Business, among whom are shops, restaurants, tour guides, tourist centers and museums, professional congress organizers, taxis, Convention Bureau, travel agents, hotels and the Auditorium and Congress Center, received her badge Tourist Quality Commitment after going through a process of evaluation and implementation of best practices, guided by the Department of Tourism.

It is the first trade of the municipality may participate in a project to ensure that they are locals who have gone through a quality program focused on customer satisfaction and tourists who visit and service improvement.

Tourists and guests to observe the distinctive shops will face establishments that offer an adequate level of services to their expectations.

During 2010, 24 new businesses have joined and have made 336 visits.

In 2011 we will continue working for more companies join this initiative.

Murcia XXI Foundation.

Design and Fashion, will continue to work for the promotion of Murcia as the cradle of emerging designers with the performance of the Gateway Open and National Design Award Bored No, this year has been devoted to eyewear design.

Source: Ayuntamiento de Murcia

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