Portal de Murcia
www.portaldemurcia.com
The publicist and designer Ignacio Rodríguez de Santiago will give this Friday, April 27, a conference at the Faculty of Economics and Business entitled 'The importance of design in marketing and advertising', which will address the importance of a good business idea is accompanied of the right design and advertising.
The conference will be at 12.00 in the auditorium of the faculty.
Many companies start or start a business with an original product and the best possible quality, but it is important to make it known and present it to the market and the customer with the maximum value.
Marketing and communication play a decisive role in providing value in terms of image and product design.
Over the years, advertising design has evolved, from a hand-printed form to having the best technologies for its production and production.
The basic points to take for the successful development of an advertising design are the product to be designed, the target audience, the message to be transmitted, the means of communication to be used or the products of the competition;
issues that Rodríguez de Santiago will discuss in his lecture.
Ignacio Rodríguez de Santiago is the founder of the agency Insignia Creativa, which began its activity in January 2001. The agency is composed of a team of 10 people.
He is one of the reference designers in Murcia and one of the most successful, while he has won design awards such as 2 Visual Awards (National Awards for Editorial Design), 13 LAUS Awards (National Awards for Graphic Design and Visual Communication), 2 ADCE Awards (Art Director Club of Europe Awards) or 41 Anuaria Awards (International Graphic Design Awards).
Works for reference brands such as Estrella de Levante, Juver or several instances of the Regional Administration.
Source: Universidad de Murcia
Privacy policy
- Legal notice
- Cookies