Portal de Murcia
www.portaldemurcia.com
The brands, very often, use the prices of products to make them more attractive and demonstrate that consumers move by their impulses.
To know how the price of products and services have become one of the main commercial tools to 'hook' the consumer, next February 26, at 7:30 pm, will take place the conference "In search of fair price "in the Cultural Area Room of El Corte Inglés.
The presentation will be in charge of Pedro Jesús Cuestas Díaz, doctor by the University of Murcia, professor in the same, and expert in marketing and educational psychology, who will show how the words 'price' and 'fair' and their interaction in a consumer sphere, are able to generate a 'universe' of perceptions, emotional and behavioral responses in consumers.
The price is the only dual commercial variable, generates expenses, but above all it is the one that provides the income.
At the same time, it is used by the consumer to draw conclusions in advance regarding the product.
This traditional vision has changed in recent years into a fantastic tool for companies, to be used as a commercial 'hook' and to capture the attention of consumers.
Cuestas points out: "Surely after the talk, when they see the price of a product or service, they will see many other issues that until now had gone unnoticed."
In addition, all those interested in attending the presentation may interact or follow it through twitter with the hashtag # PolíticaDePrecios.
This new session is part of the cycle 'The UMU and Scientific Culture', which is held monthly in the Cultural Area Room of El Corte Inglés by the Scientific Culture Unit of the Vice-rectorate of Communication and Culture of the University of Murcia, and that will be extended until June 2018. Admission is free until full capacity is reached.
Source: Universidad de Murcia
Privacy policy
- Legal notice
- Cookies