Portal de Murcia
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The tourism of meetings grew during 2016 in Murcia 37.6 percent, reaching for the first time the number of 1,089 meetings held in the city, as reflected in the report of the Office of Congresses of 2016, which also reflects that in These events involved 183.702 delegates with a percentage increase of 12.7 percent.
These data together with the official figures of the Spain Convention Bureau (SCB) of 2016 in which there is an increase in Tourism of Meetings of 16% with 25,112 meetings organized in Spain, suppose that one out of every 25 meetings organized during the past year in The national territory was made in the city of Murcia.
The assistants in the whole of the country reached in this period the 3,856,630 people.
The economic impact of the meetings held in Murcia amounted to 38.13 million euros, which implies an increase of 23.6% with respect to 2015. The average ratio per assistant was 168, 69 people in Murcia, a figure that also It exceeds the national average which stood at 153.38 attendees for each professional meeting.
With respect to the national calculation, the Region of Murcia contributed 5.7% in 2016, placing it in seventh position.
Madrid with 26.3% and Cataluña with 14.4 were the first communities followed by Castilla La Mancha (9.2%), Andalucía (8.2%) and Comunidad Valenciana (6.8%)
By type of event, the seminars, symposiums and seminars held in Murcia gathered 146,007 delegates in 907 days.
The business conventions were 111 with a participation of 15,500 people while the city hosted 71 congresses with a total attendance of 22,195 congressmen.
The average cost per participant per day was 233 euros for those who stayed in four-star hotels and 213 euros in three-star accommodations.
The cost per day includes the registration fee, accommodation and maintenance plus other extra expenses such as internal transport and purchases.
By sectors of activity, the first place was for the economic-commercial sector, with 24.33%, followed by the social sectors (19.19%) and the medical healthcare sector (14.06%), respectively.
These data contrast with the tourism report of meetings of national scope where the medical-health sector led the activity with 19.9% ​​of the total of meetings.
The main driver of the meetings in Murcia was the public sector with 57.80% compared to 42.20 for the private sector.
According to the origin of the participants, the majority came from the national territory with 60.64% (23.08% of which were of regional origin) being Madrid and the Valencian Community in this order the main assistants from outside the Region.
The remaining 39.36% were foreign visitors from northern and western Europe.
The average age of the meeting attendee in Murcia is 42 years, while the average time they spend in the city is three days.
Regarding the means of transport, the congress attendant in Murcia continues to use the private vehicle as its main means (36.4%), although there is a significant decrease with respect to previous years (in 2013 the private vehicle was the medium chosen by the 52 % of meeting attendees in Murcia).
The study of the tourism of meetings as a tourist product is carried out in Murcia for 19 years in order to obtain the profile of the congressman who comes to Murcia and to be able to optimize based on their results the promotional actions and the capture of new congresses.
Turismo de Murcia Convention Bureau, entity attached to the Department of Employment, Tourism and Culture of the City of Murcia, is a non-profit association of which more than 90 companies from Murcia are part.
CONGRESSMAN'S PROFILE
Spanish man of 42 years, who is not accompanied to the congress.
He arrives in the city in his private vehicle, stays an average of three days and stays in a four-star hotel.
The expenses derived from the congress are only borne in part by your company or institution and estimates that you will spend around 176 euros on your stay in the city.
The scientific program and the fact that Murcia is where the congress is held are the two reasons that have most influenced their intention to participate, making the registration in the three months before.
Along with leisure activities, he has been interested in cultural and gastronomic activities within the city and although he has received tourist documentation from the rest of the Region of Murcia, he has not visited any nearby town and they have not offered him the possibility of hiring a Tourist package at the time of registration.
During the days of the congress he has eaten in a restaurant and in general he is very satisfied with all the aspects related to the congress, highlighting the character and kindness of Murcia, the program of the congress, the facilities of the meeting rooms and the professional treatment of both the hotel and the headquarters, so much so, that he affirms that he will return to our city as a tourist.
Source: Agencias
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