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José Ballesta opens the 'Smart Cities' day of Telefónica with the Minister of Finance and Public Administration, Andrés Carrillo, and the manager of editorial projects at Fundación Telefónica, Rosa María Sainz.

The writer and professor of Economy Emilio Ontiveros emphasizes that "to speak today of intelligent cities is to define the necessary conditions to attract talent".

The Mayor of Murcia, José Ballesta, today inaugurated the 'Smart Cities' of Telefónica along with the Minister of Finance and Public Administration, Andrés Carrillo, and the manager of editorial projects at Fundación Telefónica, Rosa María Sainz.

The day featured as a keynote speaker with the writer and professor of Business Economics at the Autonomous University of Madrid, Emilio Ontiveros, who presented the arguments collected in his latest book, "Cities of the future: smart, digital and sustainable."

At the conference, which was held under the slogan 'will the citizens of the 21st century live in smart, digital and sustainable cities', the mayor recalled that from the City Council "we are developing the smart city project 'MiMurcia', which has received a financing of 8 million euros, the largest in the whole of Spain, in competitive competition with more than a hundred cities, in the call of Red.es ".

"It is a project that not only serves the technological or instrumental part but is fundamentally governed by a humanist perspective: a Murcian, a City Council;

500,000 Murcians, 500,000 municipalities.

The objective is that each citizen can design their own local Administration through new technologies, according to their own interests and needs, "he explained.

For his part, Ontiveros said that "five or ten years ago talking about smart cities was about computing capacity, connectivity and digital technologies, but today talking about smart cities is to define the necessary conditions to attract talent and make the city constitutes an attractive microsystem so that knowledge and talent can come to it ".

During his speech, the mayor also revealed that "the ultimate goal of new technologies is humanistic and is nothing other than achieving social cohesion, something we are very needy in our current society and our immediate environment" and stressed that "the cities with more success in the future will probably be those that achieve an intelligent balance between the different components of the urban trilogy: economic competitiveness, social cohesion and environmental sustainability".

Source: Ayuntamiento de Murcia