Portal de Murcia
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The Ramón Areces Foundation has awarded a research project to a scientific group formed by researchers from the University of Murcia (UMU) for a proposal entitled "Study of social trade to boost the sector of Spanish commercial distribution."
The project aims to respond to some of the challenges facing Spanish commercial distribution today.
Specifically, it responds to the growing use of social media to perform e-commerce activities by customers and the commercial potential that this implies for distributors.
The challenges to be addressed are the following: integrate social networks in the sales and distribution processes, achieve customer participation in social networks, improve service to the same and the overall experience of buying and resolving conflicts and complaints through the use of of those networks.
The project has been awarded within the XVI National Contest for the Award of Research Aid in Social Sciences, to which almost ninety proposals were submitted, of which twelve were selected.
The main researcher of the same is the UMU professor María Sicilia Piñero, professor of the Department of Marketing and Market Research, which also includes three other members of the group, Mariola Palazón Vidal, Inés López López and Manuela López Pérez.
With all of them, the ESCP Europe Business School professor Lorena Blasco Arcas participates.
Source: Universidad de Murcia
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