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The market of Beniaján, with almost 100 seats, is the one chosen for the implementation of the pilot experience that will later be extended by the rest The Department of Commerce, Organization and Institutional Relations has allocated 100,000 euros for the first phase of unification Of awnings and trucks

The Councilor for Trade, Organization and Institutional Relations, Maruja Pelegrín, presented this morning the image of the advertising campaign that the Association of Street Vendors has launched thanks to the direct subsidy granted by the City Council and amounting to 100,000 euros.

This uniformity of positions is going to be carried out in phases, being the one of Beniaján the pilot market, since this is a type market with 100 positions, extending progressively to the totality of the weekly markets.

"We want the image of our itinerant markets, the 53 that are distributed in the districts and districts of the municipality, to be uniform. We have more than 1,800 stalls that offer high quality fruit, vegetables, clothing and footwear, pickles, etc. It is the moment to bet on the modernization of these itinerant spaces, to adapt them to the new generations, to bring them closer to consumers and, in short, to improve their aesthetics ", highlighted the councilor during the event.

Thanks to the subsidy of the past 2016, which has new funds in the budgets for 2017, sellers have increased advertising through the placement of vinyl in the vehicles with which they perform their professional task, in addition to replacing 100 seats To create a standard format in which the structure, trim and front skirt are the same.

In them is incorporated the logo of the City of Murcia.

During the presentation, which included 4 trucks with the image of the campaign as well as several posts, Maruja Pelegrín accompanied the members of the Association of salesmen Ambulantes, the representative body of the collective in the municipality of Murcia.

Source: Ayuntamiento de Murcia