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"The consumer from the Neuroscience Techniques of recruitment and client loyalty" is the title of the course of the International University of the Sea-Campus Mare Nostrum to be held in Eagles between 6 and 8 September.

Within the new business trends, connecting with the client's emotions is essential.

Neuroscience applied to sales in the company, together with Neuro-linguistic Programming and Coaching, are highly effective tools.

This course aims to publicize the same, and provide the student with tools that can be applied immediately.

The course is directed by José Javier González Notario and Rosa María Arroyo Pérez, has a duration of 25 hours and those who enroll will be entitled to 2.5 Credits of free configuration or 1 CRAU credit.

Source: Universidad de Murcia