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"The brain is able to decide in 2.5 seconds if a product pleases us enough to buy it."
With this premise began Javier Notario, CEO of Union Consulting, his lecture on new trends in marketing in the sales process, in the Co-working Nursery of companies of the Campus of Jeronimos UCAM.
The problem facing marketers today is to understand that 95% of decisions are made unconsciously, and that society has evolved faster than the brain;
Which continues to react to threats or rewards as in prehistory.
"We constantly need new motivations to feel satiated."
Knowing aspects such as a smile generates the same positive effect as an emoticon smiling, or why brands like Apple activate the same brain regions as the feeling of belonging to a religion, are keys that the expert ensures will be the future of sales.
Understanding brain processes helps predict the subject's behavior in any field, whether in commerce, economics, education, computing, or even to treat diseases such as Alzheimer's or Parkinson's.
The benefits of neuromarketing in advertising;
New research techniques on consumer behavior;
What causes customers to choose an establishment;
Why a purchase is rejected: or the differences between the male and female brains, are some of the issues that the speaker has explained to different professionals in marketing and sales, in this workshop organized by ITM, Technological Institute of the UCAM.
Source: UCAM
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