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José Ballesta defends a project of a city "collective and based on the personality" of the Murcia (09/02/2017)

The Mayor of Murcia, José Ballesta, stressed today the recovery of urban spaces for social use as a key element of the cities of the future, in the day 'The case of the city brand in the Region of Murcia', which hosted the hall Of acts building Rector Sabater of the University of Murcia and attended by the mayors of Cartagena, José López;

Lorca, Francisco Jódar;

And Molina de Segura, Esther Clavero.

"The city project can not be a mere budget execution, but each population, from its idiosyncrasy and history, must develop the competitive advantages of its surroundings with a project of a collective and dynamic city, based on the personality of its inhabitants, Reflected José Ballesta.

In this sense, he distinguished between "cities with projects and cities without a project" and referred to "Murcia River, the Plan of Action of the Orchard of Murcia or the Plan of Recovery of Urban Spaces" as strategic axes of the city model of the municipality Murcia.

"For this reason, the 'city brand' is closely linked to the city project," said the mayor of Murcia during his speech at the conference, which was coordinated by Professor Ana Belén Campillo Ortega.

José Ballesta also stressed the role of cities as engines of growth: "Today, more than 50% of the world's population lives in cities, a figure that will increase to 70% in the coming years.

The world had never been so urban and the local governments must be prepared to lead this change of era that we are living.

Source: Ayuntamiento de Murcia

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