Portal de Murcia
www.portaldemurcia.com
Ballesta: "This is the first poster Fair in Spain that uses technologies of virtual and augmented reality, a work that comes to life and lets dive into a vivid and moving Murcia".
The Fair celebrates its 750 years of life, as among the privileges granted Alfonso X the city of Murcia in 1266, holding a big annual fair in September is established.
The Mayor of Murcia, José Ballesta, and the Councillor for Employment, Tourism and Culture, Jesus Pacheco, today presented the first interactive poster Fair in September 2016, a leading and innovative work that shows the characteristic profile of the city of Murcia during parties, with iconic elements like the Cathedral, the Sanctuary of the Fuensanta, Plaza de Toros, parades of Moors and Christians, the attractions of La Fica or the Segura river, which come to life to be contemplated by mobile phone or tablets, with the addition of virtual and augmented reality.
"Without losing the tradition, we wanted to introduce an innovation that surprised and assume a new attractive place to live and enjoy the September Fair, with a sign that, in addition to announcing our festivals, go a step further and allows both Murcia and tourists who visit us 'dive' into a living Murcia and moving, "said the mayor, adding" This is the first interactive poster Fair Spain and has been developed with technology 100% murciana ".
Thus, the embedded system allows this year, going above poster a mobile device recognizes this and is activated, so that the work comes to life with three-dimensional reality, music and movement.
To do this, you just need to download the App 'Murcia Fair 2016', already available on Android and iOS system.
In addition, starting today, and throughout the fair, residents who wish to can live the experience of seeing the poster with virtual reality glasses at the Tourist Office of the City of Murcia, located in the Plaza Belluga.
Fair celebrates its 750th anniversary
The central element chaired the cartel is the hallmark of the Council of Murcia.
"This Fair 2016 has a special meaning for all Murcia because, like the Council, meets this year its 750th anniversary," said the mayor.
"In fact, among the privileges granted by King Alfonso X El Sabio to the city of Murcia in 1266, holding a big annual fair in September that he has lasted until today, as the market is set Thursdays, whose approval is also collected in these historical documents, "recalled José Ballesta.
Two air routes to promote Fair
In addition to the handbills, the work will be at 3,000 posters, 200 banners and 50 advertising panels located at points of greater traffic of the city that began its celebrations on 1 September, with the descent of the Virgin, to the 13, day of the pilgrimage;
although the festival program will run until the end of the month.
The promotion of the celebrations will also by air, with a small plane that will travel the coastal areas around the region, from August 26 to September 1.
Specifically, we have established two routes: the north (Mar Menor-La Manga-Torrevieja-Benidorm) and south (from Puerto de Mazarrón to Mojacar).
Source: Ayuntamiento de Murcia
Privacy policy
- Legal notice
- Cookies