Portal de Murcia
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The partner of the Murcian brand "Pijo What Rico", Andrés Aráez, met in the morning of Thursday August 4 with the Councillor for Social Rights of the City of Murcia, Conchita Ruiz, to present the dossier of social actions that firm is taking place in our region since its inception.
At the meeting, held at the headquarters of the Department, it has tried especially one of the major premises of the brand: I uncompromiso with Murcia society based on supporting and strengthening entrepreneurship and Murcia worker, and translated in the process production is fully developed in the Region of Murcia (from its ingredients, through processing potato, bag, box ...).
And the murciana brand has reached collaboration agreements with different social purposes, as is the case established with the City of Alguazas.
Thus, under the local program in which unused land are assigned to that exploit unemployed people "Pijo What Rico" it is committed to acquiring the production of potatoes to produce their product.
"A formula that allows the potatoes are always in our region and employability of people most affected by the crisis fosters" points Aráez.
Aráez has also presented lacampaña collaboration with the "Tree of Life" Celebrity theAssociation project and Sportsmen Against Cancer (AFADECA).
An initiative which the Murcian company is donating a portion of their sales delosbeneficiosde patatasa this initiative that aims to create a leisure and recreational park in the Children's Oncology Unit of the University Hospital Virgen de laArrixacade Murcia.
For his part, Ruiz has highlighted the initiative of this murciana mark and pointed "the importance of Murcian companies have social responsibility to the environment".
murcianas potatoes
What Pijo Rico is a brand that sells murciana market chips, of which has two varieties.
On one hand, the "very fine point salt";
and, on the other, that are becoming famous both in our region and beyond: the flavor "Lemon & Pepper".
Some products-in its line also features artichokes in conservation marketed through small shops and large supermarkets as "Superdumbo", "Consum" and "Mercadona".
"Public acceptance is still huge and we have not stopped growing, especially in our most originalymurcianica variety, and lemon depimienta" confirms Aráez.
Source: Agencias
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