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A doctoral thesis developed at the University of Murcia (UMU) by Maria Lopez Vilar has built a map of research methods and techniques for detecting unified social trends and consumer information relevant for brands to capture consumers.
For the development of this methodology, the author, who has obtained this work summa cum laude cum laude, has made a comparative study between research firms trends in Spain and Brazil, "the latter country in which the legitimacy of this activity is greater, "says Lopez.
The study provides information on research methods that perform business trend in both countries, and, according to the author, provides "valuable information on the sectors in which companies focus their research to detect trends and methods and techniques used, and the results that have been obtained and disciplines present in social research and consumer trends. "
"These features make the study of trends in strategic communication tool adapted to new times, which provides the necessary knowledge to reach the hypermodern consumer," says the researcher.
The doctoral thesis, first with international mention of the Communications of the University of Murcia, has been carried out under the direction of Professor Peter Hellín of this institution.
Source: Universidad de Murcia
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