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In collaboration with the Association of Collaborating Members of Congress Office, take out new initiatives to position the city as one of the main destinations of meetings market and broad prospects for growth in domestic tourism.

A new brand image, tourism development of the garden and the arrival of the AVE or the creation of a new mobile application are some of the actions to be developed in the coming months.

Promote Murcia as one of the major national destinations for congresses, conventions and business meetings, and promote the city as a tourist destination expansion and growth in domestic tourism, are the strategic lines of work jointly develop the City and the Association of Members Collaborating Convention Bureau.

The basic lines are set out in the agreement approved this morning by the Governing Board, in which the actions to be deployed over the next four years (2016-19) to achieve these objectives are detailed, for which there will be a provision economic 250,000 euros for each exercise.

To achieve these goals the Department of Tourism plans to create and develop a new brand image and strengthen its tourism profile in the domestic market, as the main customer.

In addition to designing new tour packages weekends and take advantage of opportunities arising from the arrival of the AVE;

New products are also proposed strengthening options short and medium term.

In this regard, measures that contribute to enhancing Murcia as a cultural destination, making it the primary choice and the protagonist of tourist packages is next to the food will be launched.

It is also planned to attend national and international tourism fairs and launch a mobile application to facilitate visits by city, among other actions.

As for the actions contained in the agreement to position Murcia as one of the main destinations of meetings market are attracting candidates for the city, participation in the work-shops and in major European trade fairs, and sectoral presentations to professional groups.

Source: Ayuntamiento de Murcia