Portal de Murcia
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| The European Association for the Digital Transition has asked the mayor of Murcia for his involvement direct to encourage Murcian people to do their Christmas shopping in local stores, in front of the giants of electronic commerce | Local commerce in Murcia has been experiencing a recessionary trend for some time, and this situation has worsened with the pandemic, with closed stores in the main shopping streets and many lost jobs.
In this context, the European Association for Digital Transition (AETD), which promotes digital and citizen sovereignty of the European Union, launches the 'Save Your Zone' campaign in the city, the objective of which is to encourage citizens to choose local commerce for their purchases this Christmas, compared to the large e-commerce platforms. The AETD considers that for this campaign to achieve its objective, the direct involvement of the mayors of the different municipalities is essential.
For this reason, he has sent a letter to the mayor of Murcia, José Francisco Ballesta, requesting a clear and explicit commitment in defense of these small entrepreneurs. 'Save your zone' is a European initiative that has been launched simultaneously in four countries: Spain, France, Germany and Italy, and has called for the active participation of the councilors of many of their cities .
In some as significant as Paris and Grenoble in France, or Barcelona and Leon in Spain, their mayors have already taken steps in this direction, publicly asking citizens to support local commerce with their purchases. The AETD is distributing stickers that the city's businesses will display on their doors and windows, in order to stimulate local purchases among passers-by.
Any union or merchant in the city that wishes can request them by email, and share their stories and claims on the campaign's social channels on Twitter and Facebook. A critical situation that requires an institutional boost In Spain, during these nine months of the pandemic, local businesses have not stopped accumulating losses that endanger their survival, and some 67,500 establishments -15% of the total- have already closed, according to data from the Spanish Confederation of Commerce (CEC).
In parallel, the e-commerce giants have strengthened their dominance of the market and reached historic turnover milestones. “Many local businesses do not play to close the year better or worse.
Survival is at stake.
If this type of commerce is reduced to marginality, something we are heading towards, cities lose and citizens lose.
Less employment, less tax revenue, less tourist attraction, less diversity, less life on the streets.
Hundreds of thousands of families live in Europe from local commerce and depend on where citizens decide to buy in the coming months, ”explains Ricardo Rodr guez Contreras, president of the AETD, in the letter. For the AETD, Europe must react before it is too late, but this requires an institutional boost.
It is true that urban businesses are carrying out an enormous adaptation work and many can already be considered a case of success due to their invoicing in electronic commerce, but for this association a more balanced model of transformation in electronic commerce and, at the same time, that small traders are supported by institutions.
"The competitive advantage of the e-commerce giants is so great and voracious that it cannot be considered fair.
It is not about denying electronic commerce, but it is about recognizing that these all-powerful platforms operate in unfair conditions for others because they have created the rules with their financial power ”,Rodr guez concludes in the letter. function { ;(, , {});}
Source: Agencias
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