Portal de Murcia
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| Other aspects that become important are outdoor leisure, active tourism options and gastronomy, as well as the integrated experiences it offers the municipality through the ¡DATE Murcia! program | Murcia Tourism participated this week in the virtual edition of the World Travel Market fair, one of the most important events in the tourism industry that has also adapted to the current pandemic situation to continue offering the tourism sector the opportunity to present the news and attractions of each destination.Specifically, the municipality of Murcia has presented its integrated tourism offer in a joint action coordinated by the Tourism Institute of the Region of Murcia, under the brand name 'Costa Cálida - Región de Murcia'.The activity plan DATE Murcia !, of the Department of Employment, Economic Promotion and Tourism directed by the mayor Pedro García Rex, has been one of those that has aroused the most interest among those responsible for travel agencies that are committed to new experiences integrated into the offer, where other aspects of the destination are increasingly important, such as outdoor leisure, active tourism options, gastronomy, among others.In this sense, the head of the Department has highlighted the need to diversify the offer and promote the business fabric with the launch of new products and experiences, through the DATE Murcia! Program, capable of generating attractiveness and added value.
"Any initiative that we promote in this regard is good for promoting the choice of Murcia as a getaway destination among tourists from abroad," he assured.Likewise, Murcia has increased the number of interviews with various international travel agencies compared to previous years, which confirms the interest of the international tourism sector in searching for new, less crowded and accessible destinations for the recovery of international travel.
Professional interviews with tour operators from France, Italy, Belgium and England, interested in new destinations, have served to show that Murcia is a medium-sized municipality that allows travel on foot, this aspect being one of the points that has raised the most interest.Likewise, the agencies have valued the options of Murcia as a destination that allows combining tourist experiences, thanks to its wide cultural, leisure and gastronomic offer, and the proximity of the coastal and mountain environments that its excellent location in the Mediterranean arc offers.
Source: Ayuntamiento de Murcia
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