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| Presentation of the Smart Plates project, with which pedestrians can learn about the history of the city's streets | The Mayor of Murcia, José Ballesta, together with the Councilor for Urban Development and Modernization of the Administration, José Guillén, and the Mayor of Culture and Recovery of Heritage, Jesús Pacheco, presented this morning the new Smart Panels of Murcia, a project that will allow to all passers-by, without distinction, to know the history of the city's streets in different formats and languages, through the latest technology and the innovative NaviLens accessibility system.“This is an innovative project, since Murcia will be the first city in the world to incorporate NaviLens technology on its street signs, and with which we take another step towards accessibility, because it will allow people with visual disabilities, hearing and cognitive receiving information on the history and culture of Murcia through the mobile phone ”, highlighted José Ballesta.Murcia Smart City This project, promoted by the Department of Urban Development and Modernization of the Administration, led by José Guillén, is framed within the Murcia Smart City municipal strategy, which is developed through the MiMurcia project, the smart city model that puts the latest technological innovations at the service of people, improving the quality of life of Murcia and the sustainability of the environment.Using NaviLens technology, users will be able to obtain information through different formats - images and videos, links, PDF formats, augmented reality guidance arrows, audible and spoken content, etc.

-, and through 33 languages.In a first phase, as of October 15, the initiative will be extended to all the streets that follow the route of the Medieval Wall, encompassing a total of 176 streets, which will have about 500 plates.

During the event, the first plaques of this project were presented, corresponding to Trapería, Platería, Isaac Albéniz and Pamplona de Espinardo streets.The second phase will start next year, in a gradual process, with which the replacement of all the plates of the municipality - between 30,000 and 35,000 - will be undertaken.Codes that can be detected from afarSpecifically, the plates have been incorporated with NaviLens codes, with which users, through any mobile device, can learn about the history that gives their name to the street and the neighborhood, as well as obtain more information related to them.Murcia is the first city in the world to incorporate the NaviLens codes on its street signs - a new digital signage based on color codes, which allow reading contextualized information to a place in different formats and languages.The main innovation of these codes, unlike QR codes, is that they can be detected at a great distance, which allows them to be placed at a great height.

In addition, they do not need to be focused or framed on the mobile and, therefore, can be used by people with visual impairments and other types of motor disabilities.The first city in the world to implement this systemThe codes will also help citizens and tourists to move around the city, guiding them through a new augmented reality arrow system that will also offer additional information, such as places of interest or local businesses.It is an innovative technology that has already been successfully tested in the New York, Los Angeles and Barcelona subways, in different public services in the city of Murcia such as buses, trams and museums, but which has not yet been carried out on street signs, Murcia being the first city in the world to carry out this project.Medieval MurciaGiven that the first plaques will be installed on the route that runs along the old Wall, this action is aligned with the Medieval Murcia municipal strategy, “a comprehensive project of transformation in the short, medium and long term, a City Project that recovers the identity of Murcia and its roots, offering a new model of cultural and historical tourism, making our history known to Murcians and visitors, ”said José Ballesta.'Made in Murcia'In this context, NaviLens was born as a pioneering signage system with which blind people could orient themselves by means of a slight movement of the hand in which they hold their smart phone, a Murcian project that sought to improve the quality of life of its users.The Circo Theater, the first in Spain to implement the smart accessibility system through mobile phonesAdded to this initiative is the 'Accessible Culture' project at the Teatro Circo de Murcia, with which the new NaviLens accessibility system was implemented in this performing arts center, allowing people with visual, hearing and cognitive disabilities to receive information about theater programming and services through a smart mobile device.Towards a 100% accessible MurciaLikewise, the Murcia City Council was the first in Spain to implement the new NaviLens system for the visually impaired in the Murcia city bus fleet and also in the entire city tram line.All these measures to eliminate barriers and promote accessibility made Murcia City Council worthy of the 2018 Queen Letizia Award for Universal Accessibility.

Source: Ayuntamiento de Murcia