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The campaign is a recognition of the fundamental role that the weekly markets have historically played in the municipality of Murcia, and its workers, for offering their customers fresh, healthy and quality products from closeness and trust"Things that are not bought" is the slogan of the campaign that today is presented by the Councilor for Commerce, Markets and Public Roads, Juan Fernando Hernández, in recognition of the workers of the supply squares of Murcia and districts for "the proximity, confidence and quality that they offer Murcians when making their purchases and for the fundamental role that these commercial spaces have developed over the years ".The campaign, which starts this Thursday, will be carried out simultaneously in the eight municipal food markets: Verónicas, Saavedra Fajardo, Vistabella, El Carmen, La Alberca, San Andrés, Espinardo and Cabezo de Torres.

Its dissemination will have an eminently local character, through local media and the Murcia Commercial Area (MUÁC) networks, but it will also have regional scope, so that the inhabitants of the Region of Murcia know the wide commercial offer and quality of the products offered by the supply squares of the municipality.Closeness and trustDuring the presentation of the campaign, the mayor responsible, who has been accompanied by the president of the Federation of Food Plazas of Murcia, Juan José Alarcón, and various merchants from the municipal markets of Murcia and districts, highlighted the need to continue enhancing their value and the great work carried out by the people who work for them.

"These are places where we can not only buy fresh products, but also everyday environments where very close relationships are established between merchants and customers."Real and everyday storiesIn this way, the campaign spot shows the reality of the people who work in the markets and the evolution experienced by these traditional spaces that, despite having remained in time, forming part of Murcia and the daily life of many Murcian , have been able to adapt to changes, through a process of modernization of their facilities and digitization of their services."Real and living stories that reflect the effort of its workers to offer the best products with full guarantee; as well as their constant process of adaptation, including the new circumstances derived from the pandemic," explained Councilor Juan Fernando Hernández.Commitment and involvementIn this sense, the mayor has made reference to the titanic effort of the eight food places "after positioning itself as an essential service, with the supply of basic necessities, during the state of alarm." He also thanked the work, involvement and commitment of the Markets service officials "for ensuring the safety and proper functioning of the markets throughout all this time, as well as the merchants."  The campaign to promote and recognize the town's food markets "Things that are not bought" is another of the initiatives of the Department of Commerce and Markets -to promote and support local and local commerce- that complements the previous promotional campaign "Let's get to know each other again".

Source: Ayuntamiento de Murcia