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The candidacy of the capital of the Region is made with this national recognition thanks to 'La Huerta de los 1.001 flavors', which will be an important boost to tourism and support for catering establishments throughout the next year.
Jos Ballesta: "Murcia 2020 is the year of the projection of our City Brand through our gastronomy, one of the best in the Mediterranean Arc that is characterized by a high quality raw material, which finds its origin in the Huerta de Murcia ".
Gastronomy is the main reason to visit Murcia, according to tourists, who shot 30.83% last year compared to 2015.
The president of the regional government, Fernando Lpez Miras, and the mayor of Murcia, Jos Ballesta, presented today the Murcia project as 'Spanish Capital of Gastronomy 2020', a recognition granted by the Spanish Federation of Hospitality next to the Spanish Federation of Journalists and Writers of Tourism (FEPET), and yesterday released by the Ministry of Tourism.
The Murcia candidacy has been made with this recognition thanks to the project 'La Huerta de los 1.001 flavors', which values the raw material of Murcian cuisine and the quality of hotel services.
This recognition will suppose an important impulse to the national and international tourism and a decisive support to the professionals and establishments of restoration of the municipality, during all the next year.
“Our gastronomy is Marca Murcia, an intangible heritage that reflects the identity of the people of this land and has the flavor of the richness of our history and traditions.
Murcia 2020 is the year of the projection of our City Brand through Murcian cuisine to the world, ”said the mayor, who added that“ the candidacy of Murcia as the Spanish Capital of Gastronomy 2020 understands both the richness of our dishes and recipes like the social experience of sitting around a table as an inseparable element of our culture, of our identity. ”
The presentation ceremony, which was held at the Tourist Qualification Center, was attended by the president of the Spanish Capital of Gastronomy, Mariano Palacn;
the restorer Pablo Gonzlez Conejero;
the Minister of Tourism, Youth and Sports, Mara Cristina Snchez;
the Councilor for Employment, Economic Promotion and Tourism, Pedro Jos Garca Rex;
and the Councilor for Culture and Heritage Recovery, Jess Pacheco.
140 great gastronomic events
Throughout 2020, the municipality of Murcia will host the celebration of more than 5,000 events.
The City of Murcia has prepared a special program that includes a total of 140 great gastronomic events, linked to the four seasons: Lemon winter, The eternal spring flowers, Live the summer and Autumn with a glass of wine;
With special incidence during the holidays.
Gastronomy, the main reason to visit Murcia
Tourism figures in the municipality of Murcia recorded a steady rise since 2015. Last year, the total number of travelers in the municipality soared 30.83% compared to 2015 and overnight stays have increased in these three years a 35.75%, exceeding for the first time in the history of the municipality the barrier of 780,000.
In addition, this year 2019 - in which until the month of September 356,085 travelers and 588,257 overnight stays have been recorded - the record in the monthly average of travelers and overnight stays has been broken, reaching 39,565 and 65,362, respectively, 25% more than in 2015
Enjoying gastronomy is the main reason that tourists stand out to visit the municipality of Murcia, a reason chosen by 76% of respondents.
In addition, the gastronomy is, after the monuments, the characteristic that tourists show that they liked the city the most.
According to the IAE census, there are a total of 2,500 catering activities and bars in the municipality.
Tourism to the region as a whole
The whole of the Region will benefit from this national recognition, with the celebration of events, the promotion of restaurants and products with OD and the diffusion of the gastronomic richness of each Murcian municipality.
The gastronomy of the Region combines the flavors of the sea with the vegetables of the Murcian garden, the perfect balance between a traditional and avant-garde cuisine.
The Region of Murcia is one of the autonomous communities with a greater proportion of tourists who performed gastronomic activities in the destination.
According to data from the Resident Tourism Survey of the National Institute of Statistics (INE) for 2018, 93 percent of tourists residing in Spain who visited the Region of Murcia performed some type of gastronomic activity during their stay.
In addition, the gastronomic offer is one of the aspects best valued by tourists during their visit to the Costa Clida, giving it a rating of 8 points out of 10.
The Orchard of Europe
Jos Ballesta said that “Murcia has been throughout history land of borders, crossroads, crossroads of civilizations.
The Murcian genius itself has been to assemble all these cultures in a singular way, to fertilize them reciprocally to generate, in the present, a historical synthesis and an unrepeatable cultural personality.
That unique personality of Murcia also permeates the cuisine of our land, one of the best places in the Mediterranean where you can taste the authentic essence of local cuisine, which is characterized by a high quality raw material that finds its origin in the Huerta from Murcia, which is the Huerta de Europa ”.
“To talk about gastronomy in Murcia is to explore the corners, streets and squares to discover the most authentic flavors of the municipality.
This wealth is reflected in first-class hotel establishments and even in its own gastronomic vocabulary, ”concluded the councilor.
Murcian product
The project 'Murcia, Spanish Capital of Gastronomy 2020' highlights the following Murcia products: vegetables, salted meat (roe and mojama), imperial of Lorca, oil, fruits, ham from Murcian flatbread, products with DO, cheese from Murcia to wine, Calasparra rice, Murcia paprika, Jumilla pear, Murcia cheese, almond cured goat cheese, organic farming, Bullas, Jumilla, Yecla wines, from the land, etc.
Murcia tapas
Cream aubergines, caballitos, cantonal salad, Murcian salad, raw beans with bonito, seafood, marriage, michirones, garlic potatoes, partridges, pipirrana, Murcian ratatouille, octopus, grilled fresh cheese, 'split' tomato, tortillas, grilled vegetables, zarangollo, etc.
Typical dishes and desserts
Cabail garlic, rice with beans or 'empedrao', rice, roast lamb or kid, cauldron, broth with balls, crumbs, turkey stew with balls, gazpacho, snail stew 'chupaeros', wheat stew, jallullo, gypsy pot , salt fish, fresh or pork pot, etc.
Murcian desserts: paparajotes, matasuegras, deer cake, Easter cakes, cordial, cupcakes with angel hair, roasted sweet potato, etc.
650,000 euros of investment
The total budget for the promotion and celebration of the different events that will be extended throughout the Region of Murcia amounts to 650,000 euros that will be financed by the Autonomous Community, the City of Murcia and private sponsors.
Participation in national and international fairs
The Region and the city will participate in a total of 12 national and international fairs with the image 'Murcia, Spanish Capital of Gastronomy 2020': FITU, Madrid Fusion, Biofach, Nurenberg, Germany, Fine Sine Tourism Expo (Valladolid), Gourmet Hall Madrid, Alimentaria, Wine routes fair (Zenia), London Wine Fair, Organic Food Iberica, Madrid, Spanien am Maine, Munich, Fruit Fusion Madrid, World Travel Market.
In addition, the brand 'Murcia, Huerta de los 1001 Sabores' will be present, gaining visibility through advertising sponsorships in different events of interest, parties and public events, betting on the presence of the local product in general and that which has DO or PGI in particular.
The Gastronomic Seal '1001 Flavors - Region of Murcia' will be given continuity, a distinctive that recognizes both the defense of the regional product and the value of the good done and the relationship with the customer.
Training and counseling programs will also be held for those responsible and technicians of the municipalities and other entities related to gastronomic tourism, promoting the consumption of the products of the land and the feeling of pride, to convert both the general public and the professionals of the sector in the best prescribers of our gastronomy.
Source: Ayuntamiento de Murcia
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