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The wholesale line of the Musgrave Spain group has launched this morning a new Cash & Carry Dialsur center in the town of El Palmar, in which all the advances that the company is carrying out in recent months and with the which improves the shopping experience of the professional customer.

What, among other things, involves a change in the image and communication at the point of sale in order to improve the shopping experience of its customers.

And above all be close to the needs of professionals.

A little more than 50 meters from the current center that the company already had in the town, the new ship not only improves the location with more comfortable access for customers, but also has a larger sales room and more facilities modern in which to offer a greater range of products and services.

For the commissioning of this center, an investment of about € 220,000 has been necessary and Musgrave Spain's commitment to offer a top quality service to professionals in the area.

The opening ceremony, which has taken place this morning has been supported by the main municipal authorities such as Mr. José Ballesta, Mayor of Murcia, the General Director of Commerce of the Autonomous Community, Ms. Carolina Espinosa, the president of Mercasa and the director of Mercamurcia, as well as the representation of ASHOMUR, who have been able to know the important improvements of the management team of Musgrave Spain, headed by Luis López López, general director and Pablo García de Ceca, director of the wholesale line.

In the new sales room, with more than 1,300 square meters, the distribution and layout of the vast assortment that Cash & Carry Dialsur offers its customers has been taken care of to the fullest.

Specifically more than 5,000 references of ambient product, bazaar and cellar, where in addition to national brands, local products are also available.

Within this assortment, the formats specially adapted for the hospitality industry, the “ready to serve� products and, above all, the large number of references that are part of “Product Savings� with

Those who purchase can be up to 40% cheaper without giving up quality, all to make the daily purchase profitable.

All this is completed with a large section of charcuterie and free service mural, frozen free vegetable service and prepared dishes.

It is worth noting the winery of this new Cash & Carry Dialsur in which a space has been allocated for great wines, valued with their own tasting note and where they will also have premium drinks with the best brands of national, import and local liquors .

Source: Agencias