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The International University of the Sea organizes the course 'From text to slogan: speech, poetry and publicity', which will take place from July 17 to 19 at ISEN University Center of Cartagena.

This activity aims to address the functionality of shared knowledge in two complementary phenomena: the persuasive power of advertising discourse and the aesthetic seduction of poetic discourse.

During these days, renowned linguists, poets and critics will draw a broad critical panorama that focuses not only on media advertising, but also on political propaganda, civic currencies and moral slogans.

Questions will be addressed such as the difference between a good verse and a memorable slogan;

to what extent a spot is more effective than a manifest;

or if poetry does not also aspire to sell us a product, although it is disguised under the cultural cellophane of an aesthetic object.

Thanks to the interdisciplinary nature of the course, the contents can be relevant for students of Philology degrees and those of Publicity and Public Relations, as well as for anyone interested in the relations between the text and its effects.

Source: Universidad de Murcia