Portal de Murcia
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The urban cleaning campaign 'I am not, and you?', Sponsored by the City of Murcia and Ferrovial Services, has been awarded two prizes at the International Festival of Social Advertising 'Publifestival', which has celebrated its 13th gala Annual in Madrid.
The protagonists of this campaign, among which is the actress Pepa Aniorte or the champion of Muay Thai Mari Romero, "are some luxury prescribers who have helped us to communicate that the uncivil behaviors harm us all. a reflection of collective responsibility and social conscience, "says Councilwoman Rebeca Pérez.
The civic awareness campaign of urban cleaning 'I am not, and you?', Sponsored by the City of Murcia and Ferrovial Services, has been awarded two prizes in the International Festival of Social Advertising 'Publifestival', which has held this week his 13th annual gala at the Teatro Infanta Isabel in Madrid.
Awarded in the categories of 'Best Originality in External Graphic Piece' and 'Better Effectiveness in Televisive Spot', the campaign 'I am not, and you?'
It is part of the publicity and civic awareness strategy that the City of Murcia and Ferrovial Services have been developing since 2015, through the renowned and multi-award winning campaign 'No Seas Marrano', signed by the Murcia advertising agency Krealia Comunicación.
'I'm not, and you?'
has had the image of well-known Murcia personalities to convey the importance of keeping the streets of the municipality clean, seeking to encourage attitudes of cleanliness and civility among the residents of the municipality, through the face of disapproval of famous neighbors.
A total of 20 have been the protagonists who have ceded their image in solidarity for this campaign among those who are as prominent faces as that of the renowned actress Pepa Aniorte, world champion of Muay Thai Mari Romero, the journalist and news anchor in 7 Region of Murcia Carmen Vilches, the activist and member of PAREM Vicente Muñoz;
the DJs Pipas, Ángel Pop and Flúor, the journalist and presenter Fran Sáez, the actress Elvira Pineda, the cultural manager Victorio Melgarejo, the journalist and influencer Eva Abril, the chef David López, the communication director Paloma Reverte, the dean of the School of Computer Engineers Celestino Avilés, volunteers and activists Adrián Masotti and Miranda Alcaraz, the players of the UCAM Murcia Basketball Club, Enmanuel Cate and Manu Lecomte, the fashion designer Javier Mármol or the businessman Jesús Pagán.
The Councilor for Sustainable Mobility and Youth of the City of Murcia, Rebeca Perez, congratulated the protagonists of this campaign "that they are luxury prescribers who have helped us to communicate a message in which we must all be involved: the uncivil behaviors in the public roads harm us all.
Our daily habits should be a reflection of collective responsibility and social conscience. "
With more than a hundred mupis showing the 20 participating faces in each corner of the municipality of Murcia, the awareness campaign has reaped the recognition of citizenship in social networks.
The public has highlighted in networks the ease of recognizing the participants in the campaign as people from their immediate surroundings, bringing a smile to the residents of the municipality.
Likewise, and within the framework of a campaign of such magnitude, advertising media have been produced such as radio spots, vinyl of buses, pieces for social networks -including funny gifs of each of the celebrities that have participated- and digital media.
It stands out, among all the media, the spot for television and social networks that the Publifestival jury has rated as the most effective in social advertising, and that can be visited on the web: xurl.es/gt76p
International Festival of Social Advertising - Publifestival 2019
'Advertising that seeks to make the world a better place'
The International Festival of Social Advertising 'Publifestival' is the essential reference event in the Spanish language in the world of advertising.
The jury recognizes every year the most creative and original ideas in advertising that is not aimed at promoting products, but to achieve to make the world a better place.
Source: Ayuntamiento de Murcia
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