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In total, 2,000 euros will be distributed in gifts.
"El Rascón de Reyes" is the name of the campaign launched by the Department of Commerce and Institutional Relations, directed by Maruja Pelegrín, to encourage shopping at the MUÀC stores during Christmas.
The initiative is designed to attract consumers who decide to carry out their purchases in MUÀC establishments, 'attracted by the traits that characterize proximity trade: familiarity, closeness, personalized and traditional treatment, as well as a wide range of products and services that only MUÁC can offer ', explained Pelegrin.
The campaign, called "El Rascón de Reyes", with a very Christmas image in which the client is asked if it has been good this year.
In that case, 'You deserve MUAC'.
Thus, the promotion will reward the customers of MUÂC, since for each purchase made in their associated stores from December 12 to January 7, both inclusive, the customer will be given a "rascon de reyes", which may or may not be awarded , something they will discover when they scratch it and see if they have been lucky and have won the king's crown or if, on the contrary, they have lost and removed the bean.
There are 18 direct awards in the form of scratch, one per association belonging to MUÂC, and 2 extra prizes that will be raffled through Facebook.
The draw for the winners will be once the campaign ends, on January 9 and the deadline to redeem the prize will end on January 30.
The winner can make their purchases in the associated stores.
The prize consists of € 100 vouchers to be spent at partner establishments at the time they decide.
On the Facebook page of MUÂC -where the legal bases of the campaign can be consulted- there will be a publication to "write the letter to Muác" indicating what they want this Christmas.
Among all the participants there will be a raffle of 2 checks of € 100 each, also to spend in shops of the federation.
That is to say, in total, prizes of € 2,000 will be awarded.
Jesus Pacheco stressed that the campaign 'puts in value the most traditional Christmas concepts, which are tinged with a close touch, since the protagonists are shops that bet on the association and, thanks to it, can launch promotions of these characteristics'.
Source: Ayuntamiento de Murcia
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